Popular online marketplaces in Europe 2023

List of the top 10 most popular online retailers or marketplaces for business in Europe from the year 2022 to 2023.
Top European online retailers 2023
European eCommerce companies in 2023

Europe’s eCommerce market revenue is figured to be worth $363 billion, with an anticipated annual growth of 7.7% by 2025. Again, we have over 150,000 online shops in European continent.As such, Europe is ranked as the third largest e-commerce marketplace in the world after Asia and America continent.

Currently, Amazon is the biggest marketplace in Europe with over 981 million visitors per month. In this article, we shall share with you the most popular online marketplaces in Europe.

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According to the current statistics, the Netherlands, Denmark, and Sweden are the countries with the most online shoppers in Europe. This is because they have demonstrated the highest numbers as compared to other European countries in terms of online shopping.

So, what are the best online stores in Europe? In the next section, we shall reveal the best and most popular online retail stores that you can buy, sell, or trade, in the European continent.

In overview, below is a list of the top 10 most popular online marketplaces in Europe from 2022 to 2023.

Popular online marketplaces in Europe 2023

Amazon European marketplaces

Amazon tops the list of the most popular online marketplaces in Europe in 2023. Furthermore, Amazon is also ranked as the largest and best e-commerce website or online retailer in Europe and the world right now.

Likewise, Amazon is available in eight European countries and it represents 24% of Amazon sellers globally. In short, Amazon is present in eight European countries. Germany, the UK, France, Italy, Spain, Sweden, the Netherlands, and Poland make up Amazon’s European marketplace shares.

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OTTO is the second-largest online shopping website in Germany popularly known for selling fashion and lifestyle products. Similarly, Otto is also the most visited online shopping website in Europe after Amazon and a close competitor with eBay.


Zalando is the third biggest online retailer in Europe in 2023 with a turnover of about €7 billion annually.


Cdiscount is a French marketplace with roughly 8m active shoppers and 19 million unique visitors per month. Besides, it sells products across 40 different categories with over €1 billion in annual deals.


ASOS is one of the hugest online-only fashion retailers in the world with its online shopping websites in Australia, the USA, and Europe.

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Emag is the biggest e-commerce site in Romania with over 500,000 different clients every day. Besides, shoppers can list products in over 1600 available categories on the platform.


Allegro is the largest Polish marketplace and number five on the list of Europe’s most visited online marketplaces. With 13 million active users, Allegro is a good opportunity for B2C sects and competent re-sellers to broaden into Poland’s thriving €10 billion online market.


Meero is an online digital photography European marketplace.


ManoMano is also one of the biggest eCommerce websites in Europe today that is based in Paris, France. Certainly, ManoMano is an online marketplace for DIY, home improvement, and gardening merchandise.

Farfetch online marketplaces in Europe 2023


According to the report from our findings as indicated above, Amazon is by far the best online retailer in Europe or the European continent. Lastly, here are the best online shopping sites in the United States.


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